A hashtag is a creative and effective way to continue brand marketing on social media platforms. They can be used on any social media site — Twitter, Instagram, or LinkedIn. It can be as simple as a single word, or you can make it as elaborate as you wish. The main idea of creating original hashtags for your brand is to increase engagements with followers and have an easy way to track engagements as well. On Instagram, users can search specific hashtags and view posts that use them in the caption or comments section, as long as the accounts are set as public. Users are also able to follow certain hashtags that interest them, which can be beneficial in attracting more members of your target audience. 

Here’s how it works:

  • Start with the pound sign (#)
  • No spaces between words
  •  Get creative!

An original hashtag is also a great way to separate your brand from everyone else out there. The more creative you get, the easier it is for followers to recognize and remember your account. However, the shorter the hashtag, the easier they typically are to understand. This alone is also a great way to gain followers who are interested in posts similar to those of your brand. 

            When it comes to attracting followers and keeping them engaged, hashtags are a great thing to incorporate in your marketing strategy. A great example is prompting followers to post on their own account or story while using your brand’s hashtag. This can be done to win a giveaway or to show their support for your brand. The best part is that any business or account can create their own unique hashtag. So, get to the drawing board and start brainstorming what will work for you!