As of January 2020, there are over 500 million daily users of Instagram. There are over 25 million business profiles on Instagram alone. There is no question that there are plenty of people on this social media site worldwide. So the question is, “How do you keep your followers engaged when there is so much more to look at on Instagram?”
To start, post content that followers want to save so they can read it again and again. This can be any kind of post ranging from a ‘tips & tricks’ post every Tuesday to a detailed update of what is going on with your brand. The more interesting and relevant to your target audience, the more likely they are to save your posts.
Next, add some fun pop culture references to your posts. Today’s audience loves a meme they can lol at and share with friends. Don’t be afraid to get creative and use popular movie quotes to keep your followers reacting to your page. Instagram Stories are a great tool to use for a fun post inviting followers to respond and interact with your brand. Who knows, maybe it will end up on a famous meme account someday.
And finally, take note of what time your followers are most active. Most times are in the morning, during a lunch break, after work, or before bedtime. The closer you can post engaging content to these specific times of day, the more likely you are to receive more interactions from the audience. Give them entertaining and aesthetically pleasing posts to look at, and you will soon see a difference in the engagements your account gets per day. Remember to stay organized with your work, and that allows you to have fun with the creative aspect of it all.