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Making Your Mark with Face Masks

Making Your Mark with Face Masks

By now, the wearing of face coverings or masks is deemed required in most states and/or counties. The most innovative ways brands are now normalizing the wearing of face coverings is by getting creative. Companies such as Disney, the NFL, and Nike all decided to make...

Working From Home

Working From Home

The transition to working from inside your own home is more natural and normal now than we ever imagined. If you told me 12 months ago that the majority of the United States would be functioning from inside employees’ homes, I would have said you are crazy. However,...

Keeping Your Audience Engaged

Keeping Your Audience Engaged

As of January 2020, there are over 500 million daily users of Instagram. There are over 25 million business profiles on Instagram alone. There is no question that there are plenty of people on this social media site worldwide. So the question is, “How do you keep your...

Create a Theme and Be Consistent

Create a Theme and Be Consistent

We’ve heard it before. Consistency is key. Specifically, creating a theme for your brand and business is key. A theme can be using the same color palette in graphics, posting the same size photos to social media, or using the same filters as presets to edit photos....

What’s the Hype Behind a Hashtag?

What’s the Hype Behind a Hashtag?

A hashtag is a creative and effective way to continue brand marketing on social media platforms. They can be used on any social media site — Twitter, Instagram, or LinkedIn. It can be as simple as a single word, or you can make it as elaborate as you wish. The main...